Compared to THC, CBD has very different properties. It weakly binds to both CB1 and CB2 receptors in the brain and body, gently stimulating and blocking them at the same time. This not only mildly activates the receptors, but is also thought to trigger the body to create more CB1 and CB2 receptors, a process known as upregulation. It also results in increased natural levels of anandamide.
Until 2017, products containing cannabidiol marketed for medical purposes were classed as medicines by the UK regulatory body, the Medicines and Healthcare products Regulatory Agency (MHRA) and could not be marketed without regulatory approval for the medical claims.[89] As of 2018, cannabis oil is legal to possess, buy, and sell in the UK, providing the product does not contain more than 0.2% THC and is not advertised as providing a medicinal benefit.[90]
CBD oil contains CBD (and often other active compounds) in a carrier oil. There are a number of forms of CBD oil, including softgel capsules, tinctures, and under-the-tongue sprays. Some forms of CBD oil can also be applied directly to the skin, in the form of products like creams and salves. The concentration of CBD varies from product to product.
This takes us to the next problem: There is no regulation around how much active CBD or THC is in each cream or how much of the compound is needed to see relief. Read: "If you have three products that say 1 percent CBD infused in coconut oil, one could be great and the other two could be crap—that's the reality of cannabis medicine right now," Gerdeman says.
Endocannabinoids are cannabinoids made by the body. Phytocannabinoids are cannabinoids made by plants. Hemp Oil + is a synergistic blend of phytocannabinoids (and other active ingredients) from hemp stalk oil, clove, black pepper, hops, and rosemary. Blended in a base of nutritionally-rich hemp seed oil, these ingredients nourish the body’s endocannabinoid system – or ECS.* The ECS – its importance has only recently been realized – is being referred to as the most important body system you’ve never heard of.
Cannabidiol (CBD) is one of many cannabinoid molecules produced by cannabis, second only to THC in abundance. These plant-derived cannabinoids, or phytocannabinoids (phyto = plant in Greek), are characterized by their ability to act on the cannabinoid receptors that are part of our endocannabinoid system. While THC is the principal psychoactive component of cannabis and has certain medical uses, CBD stands out because it is both non-intoxicating and displays a broad range of potential medical applications including helping with anxiety, inflammation, pain, and seizures. These makes CBD an attractive therapeutic compound.
Extensive studies have demonstrated that many common illnesses are related to deficiencies or imbalances of specific fatty acids in the body. Symptoms are often related to a lack of Omega 3 and Omega 6 fatty acids and their derivatives, the postaglandins. Most people eating a healthful diet, one that includes a balanced ratio of essential fatty acids, also have healthy skin and a strong immune system. Yet some individuals may experience shortages in specific fatty acids or their metabolites due to dysfunctional enzyme systems or other inhibitions in their metabolic pathways caused by genetic, immune-system-related, or even environmental factors. It has been proven in several clinical studies that dietary supplementation with essential fatty acids or their metabolites (such as GLA) will often prevent or even cure these illnesses. Since hemp seed oil contains both essential fatty acids in a desirable balance while also providing two of the essential fatty acid metabolites, it is a good resource for the prevention and treatment of certain illnesses.

Cannabidiol has been found to act as an antagonist of GPR55, a G protein-coupled receptor and putative cannabinoid receptor that is expressed in the caudate nucleus and putamen in the brain.[31] It has also been found to act as an inverse agonist of GPR3, GPR6, and GPR12.[12] Although currently classified as orphan receptors, these receptors are most closely related phylogenetically to the cannabinoid receptors.[12] In addition to orphan receptors, CBD has been shown to act as a serotonin 5-HT1A receptor partial agonist,[32] and this action may be involved in its antidepressant,[33][34] anxiolytic,[34][35] and neuroprotective effects.[36][37] It is an allosteric modulator of the μ- and δ-opioid receptors as well.[38] The pharmacological effects of CBD have additionally been attributed to PPARγ agonism and intracellular calcium release.[6]
But, uh, what is it that CBD is supposed to do? I visited a cannabis dispensary in Boulder to find out what the hype was all about. After passing an ID check, I was introduced to a “budtender” who pointed me to an impressive array of CBD products — tinctures, skin patches, drink powders, candies, salves, massage oil, lotions, “sexy time personal intimacy oil” and even vaginal suppositories to treat menstrual cramps.